Bringing joy to families with an engaging lottery campaign
For Toffifee, I developed a vibrant and joyful key visual (KV) for a nationwide lottery, designed to capture the essence of family fun and excitement. The visual identity was infused with the brand’s signature colors and warmth, making the campaign instantly recognizable and emotionally engaging.
To maximize participation, we introduced a three-tier prize structure, ensuring every entry had a chance to win:
🎉 Grand Prize: 40,000 zł – a life-changing boost for one lucky family
🎢 Second Tier: 20x family packages to Energylandia (4 tickets per family) + 1,000zł for extra fun
💰 Third Tier: 140x instant cash prizes of 500 zł
🎢 Second Tier: 20x family packages to Energylandia (4 tickets per family) + 1,000zł for extra fun
💰 Third Tier: 140x instant cash prizes of 500 zł
Following the KV approval, I led the UX/UI design of the lottery website in Figma, creating a seamless and intuitive experience for participants. The site included:
✅ A captivating landing page showcasing the excitement of the lottery
🎁 A prize section to highlight rewards and drive engagement
📜 Clear, easy-to-follow rules for a frictionless user journey
📝 An entry submission form optimized for desktop and mobile
📩 A contact section for full transparency
🎁 A prize section to highlight rewards and drive engagement
📜 Clear, easy-to-follow rules for a frictionless user journey
📝 An entry submission form optimized for desktop and mobile
📩 A contact section for full transparency
To amplify visibility, I also designed promotional assets including posters, banners, and email headers, ensuring a cohesive and impactful brand presence across all touchpoints.
The campaign successfully combined excitement, accessibility, and brand warmth, resonating perfectly with the target audience. The client was thrilled with both the creative execution and the smooth, engaging user experience.
