Campaign lead, creative direction & design
When two iconic brands collide, the campaign has to be just as unexpected. For this limited edition Coca-Cola x OREO launch, I led the creative process from concept to execution, overseeing every stage of the project and shaping the visual narrative.
Scope of the campaign included:
✦ Oversized 3D window installations in Warsaw and Poznań
✦ Concept & design of an interactive puzzle game for contest with great prizes (UX/UI)
✦ CGI/FOOH animation with a storytelling twist
✦ Digital assets for Coke app & newsletters
✦ Branded photo wall & custom merch for internal launch (T-shirts & laptop stickers)
✦ Full creative direction, production supervision & team mentoring
Immersive window displays – Warsaw & Poznań
To grab attention in the real world, we designed oversized, surreal window installations. Giant cans, floating cookies, and bold shapes brought the dreamlike world of Coca-Cola Creations x OREO to life on the streets. These installations were displayed in high-traffic locations in Warsaw and Poznań – turning storefronts into campaign stages.
Interactive puzzle game – UX/UI concept & design
I personally designed the look and feel of an interactive game, where users solved puzzles within the “Bestie” universe. I worked closely with the development partner, co-creating the UX/UI to ensure a smooth, engaging experience that reflected the campaign’s playful mood.
Digital assets – Coke app & newsletters
All visual materials for the Coke app and promotional newsletters were designed by me – balancing brand consistency with a fresh, “creations-style” twist.
CGI / FOOH animation – idea, direction & mentoring
My concept? A Coca-Cola can racing through Warsaw’s new footbridge to reunite with an OREO cookie. The two finally hug, becoming the perfect pair. My creative team developed the full CGI/FOOH piece under my art direction and mentorship – from storyboarding to visual effects.
Photo wall & internal materials
We also designed an in-store photo wall and created branded employee gifts, including T-shirts and laptop stickers, for CCHBC and Żabka teams – because a campaign this fun deserves to be lived from the inside out.
Every piece of this campaign – from the smallest sticker to the largest installation – was creatively directed, supervised, and brought to life under my leadership.
Because some launches just have to look as wild as they taste.
Two icons. One bold visual universe.
Two icons. One bold visual universe.
