Create. Lead. Repeat.
I’m an Art Director and Creative Team leader with a passion for turning ideas into visuals that speak. I currently lead a studio of 15 talented people, where I combine hands-on design with managing creative processes, mentoring, and shaping bold campaigns – especially in the FMCG world.
My journey began as a Junior Graphic Designer, and over the years, I’ve grown into a leadership role where I not only design but also guide, support, and push teams (and brands) to reach their full potential. Few things bring me more joy than watching people flourish and projects come to life.
I specialize in visual concepts – from key visuals and POS materials to shopper campaigns, promotional mechanics, lotteries and contests. I understand sales channels, know the quirks of the FMCG industry, and bring a strategic eye to every creative task. I also write content for social media and presentations, organize pitch decks, and act as a brand guardian for globally recognized names.
I’m fluent in Adobe Creative Suite (Photoshop, Illustrator, InDesign,), Figma and Microsoft Office tools. I love solving problems – and I believe that with the right idea, every challenge can turn into an opportunity.
When I’m not designing or leading a team, you’ll find me chasing inspiration across art, film, fantasy books, and remote corners of the world. My dream? To see Alaska in spring and witness the wild waking up. So far, I’ve explored almost every continent – but the map still calls.